World Social Media Day
Social Networks are directly responsible for the biggest social change in the past 20 years.
Social media has been a part of our daily life for years. It's estimated that over half of the population, some 4 billion people, are users. For marketing professionals, social networks are an amazing opportunity for raising brand awareness among customers and target audiences.
Social media are digital platforms that bring together people with existing relationships, or interests or activities in common. These platforms enable contact between the users that give them shape, and work as a medium for exchanging information that can be either made public or kept private.
The 6 biggest social networks
Broadly considered to be the World's biggest and most widely used Social Network, given that people can find anything they need in it, and is accesible to all audiences.
Fun fact: Mark Zuckerberg's profile can't be blocked.
The fifth biggest social media platform in number of active users, with over 1.2 million.
As a platform it's very heavily shaped by influencers, since it's one of the most heavily used mediums for product placement and sponsored content and where this type of ads are best recieved.
Fun fact: 71% of Instagram users are under 35 years old.
TikTok
The fastest-growing and trendiest social network, with over 600 million active users. It's based around short-form video content, and its popularity exploded during the lockdown caused by the COVID-19 pandemic in 2020.
Fun fact: It was the most downloaded app in the World during March 2020, with over 112.5 million installs.
A social network widely used for information and opinions. On the other hand, it's a more personal kind of platform, but is also used for users to make themselves known and start political and social debates.
Fun fact: Twitter's 15 year anniversary was celebrated by selling the first Tweet for 2.9 million US dollars.
YouTube
As a platform it has over 2 billion active users, and 1 billion videos are watched in it every day. It's definitely the World leader for video content, which in turn is one of the most interesting types of content for online marketing.
Fun fact: 500 hours of content are uploaded to Youtube every minute.
It's a social network focused on company, business, and employment related content. It's also used by brands to raise awareness and raise sales.
Fun fact: On average, it's used 17 minutes a month.
