Divino presents their new corporate identity
After 87 years, and under the slogan "Divino is now more Divino", the company put together an event to unveil their new brand image.
This past thursday November 3rd, Divino organized an event centered around a new change they saw necessary: a new brand identity.
This change is a consecuence of the company's growth over the past few years.
To carry this out, Divino chose branding expert Lorenzo Shakespear. "The premise is that Divino is where you can find anything you need to turn a house into a home, one's own space", Shakespear explained, and added "branding defines what people get and remember from a brand. Divino's brand value, like anything you rate highly, is not a number but a personal feeling".
During the event, marketing director Victoria Dutra stated "We worked really hard for customers to have a brand new experience in each point of contact. This change isn't just about brand communication, but we also bet big on improving the look and feel of our physical stores".
