Google My Business, an essential platform for your business.
It merges the different ways Google has of connecting businesses with their surroundings.
We know it's not enough to be present online, you need to be found by potential customers/users and then connect with them. Here's where a concept on everybody's lips comes into play: Local SEO.
Local SEO (Search Engine Optimization) is a collection of techniques focused on visibility in search results based on geographic location. These practices are complementary to the site's organic positioning, and can even be more important when most sales are local.
What is Google My Business?
It's a platform that merges the different ways Google has of connecting businesses with their surroundings: Company pages in Google +, Google Places (in Maps).
Characteristics
- It allows us to update all information about your store in one place so your customers can get in contact with you more easily.
- We can add photos to give clients an idea of what we do.
- It gives us the opportunity of being up to speed with the ratings and reviews we get.
- Thanks to personalized statistics and Adwords integration we get information about how people find and interact with our business.
Why is it important?
Geolocalization has been a focus of Google's for a while now. From late 2015 it automatically tracks our location from our IP address on desktops and our GPS on smartphones, and users get results based on their area.
It can help us compete with big businesses that would naturally "beat us" at positioning by appearing in local results, and gives us hugely valuable user information.
For this positioning there's relevant variables, the main ones being:
- Incoming links
- References from local and sectorial directories
- Reviews in other platforms
- Data consistency
- Number of identical companies in My Business
To sum up, Google My Business is an essential platform for your business to gain online visibility, with lots of tools and benefits, that lets us keep all relevant information up to date in one place.
Are you interested on knowing more about Google My Business? Contact us
