Promotional animated videos
Promoenamérica has more than 25 years worth of experience creating promotional materials, merchandising and packaging for leading companies in Latin America, offering its expertise around the globe.
As part of its marketing campaign, Promoenamérica decided requested two animated promotional videos. These showcase their whole process of design, production and delivery of merchandising. They also wanted to highlight their new pre and post marketing campaign testing tools.
To carry out this project, we started with and idea and the narrative elements, dialogues, scene details and a rough estimate of the videos' duration.
The storyboard process was important for visualizing the first version and adjusting details such as timing, continuity and general dynamics; As well as technical elements like camera, shot composition, sound effects and narration.