YouTube, a big influence on shopping decisions
Why do potential consumers and buyers turn to this platform?
YouTube is much more than just a music platform. Tutorials or funny videos get the most attention from audiences. But, the big question is: Why do consumers turn to Youtube?
Currently, online shopping is already a part of the younger generations' habits and behaviour. For this reason, they're the biggest catalyst for this impact on sales numbers through Youtube videos.
According to the YouTube Insights report, 100% of young people between 18 and 34 years old turn to Youtube when they need further information on products they're about to buy or services they're about to acquire.
Currently, we know 300 hours of video are uploaded to Youtube every minute, and over 5 billion videos are viewed daily.
But the big question here is: How can we make use of this platform to improve sales?
1- Show yourself using your products in your daily routine. Your audience will see your product or service's performance, and this will help boost sales.
2- Upload videos with real customers reviews, and ask them to update their comments as often as you see fit.
The key to Youtube content is that people trust this platform, and therefore, it has a positive impact on brands who make use of it.
