Fapasa
Virtual Assistant for Studies & Therapies: A New Standard in Patient Follow-Up
Tools we used:

The Client
FAPASA is a pharmaceutical company with more than 50 years of experience manufacturing tablets, syrups, creams, and injectables. As part of a pharma group active in 18 countries, FAPASA invests in solutions that improve clinical practice and patient experience. To add value around its medications, the company introduced a messaging-based service that doctors can offer to patients—ensuring proper preparation or adherence whenever a FAPASA product is involved.
The Challenge
Missed doses, mistimed prep steps, and repeated procedures were draining time and resources. Clinicians fielded endless calls and walk-ins to answer the same questions, yet had zero visibility into who was following instructions—or where the process failed. FAPASA needed a tool physicians could activate in seconds, automate reminders, and receive real-time adherence metrics.
The Solution
A multi-scenario virtual assistant that runs entirely on WhatsApp and can be re-configured for any protocol in minutes.
- Instant enrollment The physician shares a link or QR; the patient opens WhatsApp, sends the date or dosage plan, and is registered.
- Smart reminders Scheduled messages with dynamic variables ({DATE}, {TIME}, {DOSE}).
- One-tap confirmations Quick-reply buttons for Done, Need help, or Reschedule.
- Audited consent Before starting, the bot sends a privacy notice; the patient replies I CONSENT, storing a medical-messaging authorisation in the log.
- Live dashboard Clinicians see progress, delays, and receive automatic alerts when thresholds are breached.

Results / Impact (first use case: colonoscopy prep)
Metric | Before | After |
Full adherence | 54% | 70% |
Staff contacts | 100% baseline | –40% |
Repeated studies | 1 in 6 | 1 in 10 |
Patient satisfaction | 6.8 / 10 | 8.9 / 10 |
Preliminary data from early-adopter clinics; final audit pending.
“Every patient now has a virtual companion, and we track progress in real time. We’ve cut re-consultations and improved exam quality.”
— Gastroenterologist, early-adopter clinic