Fapasa

Virtual Assistant for Studies & Therapies: A New Standard in Patient Follow-Up

Tools we used:

The Client

FAPASA is a pharmaceutical company with more than 50 years of experience manufacturing tablets, syrups, creams, and injectables. As part of a pharma group active in 18 countries, FAPASA invests in solutions that improve clinical practice and patient experience. To add value around its medications, the company introduced a messaging-based service that doctors can offer to patients—ensuring proper preparation or adherence whenever a FAPASA product is involved.

The Challenge

Missed doses, mistimed prep steps, and repeated procedures were draining time and resources. Clinicians fielded endless calls and walk-ins to answer the same questions, yet had zero visibility into who was following instructions—or where the process failed. FAPASA needed a tool physicians could activate in seconds, automate reminders, and receive real-time adherence metrics.

The Solution

A multi-scenario virtual assistant that runs entirely on WhatsApp and can be re-configured for any protocol in minutes.

Instant enrollment The physician shares a link or QR; the patient opens WhatsApp, sends the date or dosage plan, and is registered.
Smart reminders Scheduled messages with dynamic variables ({DATE}, {TIME}, {DOSE}).
One-tap confirmations Quick-reply buttons for Done, Need help, or Reschedule.
Audited consent Before starting, the bot sends a privacy notice; the patient replies I CONSENT, storing a medical-messaging authorisation in the log.
Live dashboard Clinicians see progress, delays, and receive automatic alerts when thresholds are breached.