Seguro Americano
Reimagining Mobile Self-Service for Health-Plan Members
Tools we used:

The Client
Seguro Americano is a medical–surgical organization that serves tens of thousands of members across two high-complexity clinics. Its service portfolio spans outpatient visits, laboratory tests, pharmacy and parking. The leadership set an ambitious goal: deliver a seamless, mobile-first experience that would match modern consumer expectations and free call-center capacity for truly critical queries.
The Challenge
Scheduling an appointment or downloading lab results still required picking up the phone or queuing at a service desk. Long wait-times inflated call-center costs and frustrated patients, while high no-show rates left consultation slots idle. Digital services were scattered across multiple portals with minimal integration to the hospital core, so every mobile attempt felt slow and disjointed. Seguro Americano needed one secure app to unite all key touch-points, streamline booking and shrink the burden on traditional channels.
The Solution
We delivered a hybrid mobile application for iOS and Android that aggregates every critical service behind a modern, OAuth-protected API layer.
- One-step booking lets members search by specialty, clinic or physician, then confirm an appointment with a single tap.
- Smart reminders send push notifications 24 h and 2 h before the visit, allowing users to confirm or cancel and giving physicians real-time status.
- Integrated results provide instant access to lab reports and clinical PDFs—all in one place.
- Value-added services such as parking reservations, pharmacy orders and complimentary coffee via vending machines are available from the same profile.
- API wrapper normalizes legacy web services, adds caching, and secures every call with OAuth 2 over HTTPS—future-proofing the backend while shielding sensitive endpoints.

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Results / Impact (Year 1)
Metric | Result |
Members who downloaded the app | +70% of the entire roster |
App-based appointment bookings | 75% of all consultations |
Reduction in no-shows | –28% thanks to push reminders |
Drop in call-center volume | –45% for scheduling and results |
“The new app nearly halved our scheduling calls and, for the first time, gives us live metrics on what members value most.”
— Eng. Volpe, IT Manager, Seguro Americano