4 Reasons why your business should have an App
In the following article we'll show you four reasons why you should invest in an App, the best thing you can do for your business.
Small business owners often wrongly think that mobile apps are only worth it for big businesses or certain industries. They tend to believe apps are too expensive or specific for their needs, and assume a generalist website is enough. This couldn't be further from the truth - Almost any company, regardless of sector or size, can benefit from a mobile app.
This are four reasons why investing in an App is the best thing you can do for your business.
1. Commitment to your customers
Mobile apps offer companies the opportunity to interact with customers in real time with valuable information like real-time location and other demographic data through user profiles. Efficient apps mean happy and committed customers, which generally turns into sales.
2. Promote products and services
Market research has shown that customers see companies that offer mobile apps in a more positive light than the ones who don't. An App can make your business stand out, and will help you build relationships with your customers. Apart from brand awareness, an App can also help you promote your products and services to boost sales. For example, if you own a clothing store and have an App that can access user location data, you can send sales coupons to users nearby, to give them an incentive to walk into the store and make a purchase.
3. Maximize ROI
You can ask yourself if you can afford to develop a mobile app for your business, but you probably can't afford not to.
Distimo, an App analysis company, reports that the average cost of developing an app is less than 1% of the business' income. While this cost might seem discouraging at first, it pales in comparison to how much it improves brand image and the additional sales it can generate.
4. Expand your client data base
You may already have a traditional website, but trends are moving fast towards mobile search and browsing. In fact, Ericsson's 2015 report found that mobile subscriptions will hit 9.3 billion in 2019 y 5.6 of those will be smartphones. You can expect companies that don't provide mobile Apps or responsive websites that work well on mobile devices to be quickly left behind in the market. Furthermore, mobile apps, particularly those with social media integration, can reach a younger audience that may otherwise never come across your business.
If you're still not convinced about developing an App for your business, at Solcre we can help you. You can see our work in our website and ask us whatever questions you may have in our contact form.